Marketing & Sponsorship Course: Coca-Cola's Future Careers Academy

Course #3

Marketing & Sponsorship

How do partnerships work? Where do big ideas start? Explore how brands bring creativity to life on the world’s biggest stage.

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Meet Your Instructor

This course is brought to you by a veteran of the soccer marketing world.

Jen Cramer

EVP, Partnerships MLS/SUM

Jen’s twenty-year track record of leadership and innovation stretching across sponsorship and integrated media makes her one of the premier executives in North American soccer.

Ready to kick off?

Finish all the videos and quizzes in this course for your Marketing & Sponsorship badge.

Introduction to Marketing & Sponsorship

Meet Jen Cramer, EVP, Partnerships MLS/SUM

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Sponsorship 101

See how sponsorship builds brand connections through exclusive assets and fan engagement.

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How Brands Show Up Around Soccer

Driven by fans’ nonstop passion, soccer connects teams, FIFA, and brands. Jen shares what makes it so widely popular.

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Local vs. Global Marketing Strategies

Dive into how local strategies build community connection, while global ones create consistent fan experiences.

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Activation in Action at FIFA World Cup™

Jen covers aspects of sponsorship success - from planning to launch to learning, and the ways fan connection is ensured at every step.

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Marketing & Sponsorship Recap

Recap how contracts, campaigns, and sponsorship brings the game to life.

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Take Your Shot

When you’re done with the course, take the quiz to earn your badge and move on!

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Course 4 →

*NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 U.S. & D.C., who are 13 years of age or older as of the date of entry. Minors must have parental permission to enter. Ends at 11:59 pm ET on 8/16/26. For Official Rules and alternate entry, click here. Sponsor: The Coca‑Cola Company.