Global Events 101 Course: Coca-Cola's Future Careers Academy

Course #1

Global Events 101

Start with a look behind-the-scenes at the planning, logistics, and everything it takes to pull off sport on a massive scale.

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Meet Your Instructors

Your first course is led by two Coca‑Cola industry experts.

Curt Holt

Coca‑Cola, FWC26

As a senior marketing executive on the FIFA World Cup 26™ team, Curt leads Coca‑Cola’s commercial planning and customer engagement - everything that happens off the pitch.

Tiffany Stone

Coca‑Cola, FWC26

Deep experience in the sponsorship space has led Tiffany to her role as Senior Director, Customer Strategy & Marketing for the FIFA World Cup 26™ Host Countries Team.

Curt Holt
Tiffany Stone

Ready to kick off?

Finish all the videos and quizzes in this course for your Global Events 101 badge.

Introduction to Global Events 101

Meet Coca‑Cola Executive Curt Holt

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A Short History of FIFA World Cup™

Check out how the FIFA World Cup™ unites billions of fans as the world’s biggest sporting event

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How’d the FIFA World Cup™ Get Here?

Curt shares why hosting the FIFA World Cup™ requires years of planning and cooperation to deliver a global event.

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The FIFA World Cup™ Team You Don’t See

Learn how the FIFA World Cup™ comes to life through teamwork across leagues, sponsors, and media.

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Cultural and Social Impact of FIFA World Cup™

The FIFA World Cup™ unites fans and creates lasting global impact. Tiffany breaks down why that’s important.

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Global Events 101 Recap

Recap the history, planning, and global impact of FIFA World Cup™

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Introduction to Global Events 101
A Short History of FIFA World Cup™
How’d the FIFA World Cup™ Get Here?
The FIFA World Cup™ Team You Don’t See
Cultural and Social Impact of FIFA World Cup™
Global Events 101 Recap

Take Your Shot

When you’re done with the course, take the quiz to earn your badge and move on!

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Course 2 ➜

*NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 U.S. & D.C., who are 13 years of age or older as of the date of entry. Minors must have parental permission to enter. Ends at 11:59 pm ET on 8/16/26. For Official Rules and alternate entry, click here. Sponsor: The Coca‑Cola Company.