FIFA WORLD CUP™ TROPHY TOUR BY COCA-COLA
TO ARRIVE IN CANADA

The Coca‑Cola Company invites fans in Canada to see the most coveted Trophy in the world ahead of FIFA World Cup 2026™. Hosted in partnership with Coke Canada Bottling, the FIFA World Cup™ Trophy Tour by Coca‑Cola will visit seven Canadian cities — Vancouver, Calgary, Winnipeg, Montreal, Halifax, Ottawa and Toronto — between April 9 and May 26, 2026, giving Canadian fans the chance to experience football's most desired prize, the original FIFA World Cup Trophy.
 

“The FIFA World Cup™ represents the pinnacle of global sport and community, and we’re excited to bring fans closer to the action with the FIFA World Cup Trophy Tour by Coca‑Cola. It will offer fans an incredible opportunity to experience the thrill and connection of football up close,” said Andy Buckingham, President of Coca‑Cola Canada. “Fans are invited to immerse themselves in every emotional moment — starting with the awe and anticipation sparked by the arrival of the original FIFA World Cup Trophy in Canada.”

FIFA World Cup 2026 is set to be the biggest yet — spanning three host nations, Canada, Mexico and the United States, with more teams, more matches, and more celebrations than ever before. During its global journey, the FIFA World Cup Trophy Tour by Coca‑Cola will visit 30 FIFA Member Associations across 75 stops and more than 150 tour days, giving fans a once-in-a-lifetime chance to see the original FIFA World Cup Trophy for themselves.
 

“The FIFA World Cup™ Trophy is recognized around the world as the greatest symbol in sport, and Coca‑Cola is one of the world’s most recognized brands,” said Romy Gai, FIFA’s Chief Business Officer. “For two decades, our partnership with Coca‑Cola has united fans and brought them the magic of the FIFA World Cup through the FIFA World Cup Trophy Tour by Coca‑Cola. Over five editions, the iconic trophy has visited 182 of our 211 Member Associations, and this tour will be particularly special — not only are we marking the 20th anniversary of the FIFA World Cup Trophy Tour by Coca‑Cola, but we are also preparing for the biggest FIFA World Cup™ in history, with three host nations: Canada, Mexico and the United States.”
 

Fans will have a chance to register for their ticket to the FIFA World Cup™ Trophy Tour beginning on Thursday January 29, while tickets last, granting them access to immersive experiences, interactive football challenges, exclusive content with FIFA Legends — and of course, the chance to see the magnificent FIFA World Cup™ Original Trophy.
 

FIFA World Cup Trophy Tour by Coca‑Cola is also a platform to promote positive impact in local communities. For the FIFA World Cup Trophy Tour, The Coca‑Cola Company will work with local teams and bottling partners to develop young leaders, to expand economic empowerment programs and to support its sustainability initiatives.
 

As a longstanding partner of FIFA, Coca‑Cola has the exclusive rights to the FIFA World Cup™ Trophy Tour by Coca‑Cola, giving thousands of fans across the globe the opportunity to see the most coveted Trophy in the world ahead of FIFA World Cup 2026. The Coca‑Cola Company has had a relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup™ since 1978.
 

Fans can register for tickets to the FIFA World Cup™ Trophy Tour by Coca‑Cola starting January 29, 2026, by visiting cokeurl.com/trophy.