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THE COCA-COLA® YEAR OF CHERRY CONTEST
OFFICIAL RULES

 

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.

 

  1. Eligibility: The Coca‑Cola® Year of Cherry Contest (the “Contest”) is open only to legal residents of Canada (“Eligibility Area”), who are 13 years of age or older (“Entrant”). If Entrant is a minor, they should consult with their parent or legal guardian for any additional restrictions required for usage and must have parental permission to enter. Void outside the Eligibility Area and where prohibited by law. Employees of Coca‑Cola Ltd. (the “Sponsor”), WPP plc, IfThen Digital, LLC., Coca‑Cola Canada Bottling Limited, Don Jagoda Associates, Inc. (“Administrator”), and their respective subsidiaries, parents, divisions, franchisees, promotional partners, agencies, affiliates, advertising and promotion agencies (collectively, the “Released Contest Parties”) as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee, are not eligible to participate. This Contest is subject to all applicable provincial and local laws and regulations. Participation constitutes Entrant’s (and their parent/legal guardian’s if a minor) full and unconditional agreement to these Official Rules.

  2. Contest Period: The Contest begins at 10:00 am Eastern Time (“ET”) on March 30, 2026 and ends at 11:59 pm ET on June 28, 2026 (“Contest Period”). 

  3. How to Enter: If you are a minor, your parent or legal guardian must consent to you entering this Contest prior to Entry. There is NO PURCHASE NECESSARY to participate. A purchase does not increase your chances of winning. During the Contest Period, visit here (the “Website”) and follow the instructions to log in or create a free Coca‑Cola account (“Account”). Click where indicated to receive one (1) entry into the random drawing (“Entry”). Limit one (1) Entry per Entrant for the entire Contest Period. 

    Any attempt by any Entrant to obtain more than the stated number of Entries by using multiple/different Accounts, email addresses, identities, registrations or logins, or any other methods will void that Entrant’s Entries and that Entrant may be disqualified from the Contest. In the event of a dispute as to any Entry, the authorized account holder of the email address used to register for the Account will be deemed to be the Entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holders.

  4. Random Drawing and Odds of Winning: Three (3) Grand Prize winners will be selected in a random drawing on or about June 29, 2026 from among all eligible Entries received during the Contest Period. Drawing will be conducted by the Administrator, an independent judging organization whose decisions are final and binding on all matters related to the drawings. The odds of winning will depend on the total number of eligible Entries received during the Contest Period. 

  5. Prizes/Approximate Retail Value (“ARV”): 

    Grand Prizes (3): Coca‑Cola Cherry branded Coca‑Cola Store merchandise consisting of a bag charm, plush blanket, plush pillow, slippers (size at Sponsor’s discretion), a tumbler, along with a cherry neon sign and two (2) 12 packs a month for twelve (12) consecutive months of winner’s choice of Coca‑Cola Cherry, Diet Coke Cherry, or Coca‑Cola Cherry Float and winner’s choice of a slushie machine, ice pellet machine or ice cream maker (each a “Machine”). Maximum ARV CAD$1,848 each. Actual style, sizes, and colours of the Machine and merchandise will be determined by the Sponsor in their sole discretion. 

    Grand Prizes will be referred to as a “Prize” or “Prizes”. If a Prize (or portion of a Prize) becomes unavailable, Sponsor will substitute a Prize or portion of Prize of equal or greater retail value. No transfer, cash or other substitution of a Prize is permitted except Sponsor may substitute Prize in whole or in part for one of comparable or greater retail value for any reason. Resale of Prizes is prohibited. Limit of one (1) Prize per person. 

  6. Winner Notification: The potential winners will be contacted via email and must respond within three (3) days with the required verification and Prize fulfillment information and must correctly answer, unaided, a time-limited mathematical skill-testing question, within the timeframe specified or winner may be disqualified and an alternate may be selected. Prizes will then be fulfilled to the winners to the mailing addresses provided within 4-6 weeks after verification. Return of any Prize or notification as undeliverable will result in disqualification and Prize will be forfeited and an alternate will be selected. If an Entrant is disqualified for one of the reasons mentioned above and an alternate is selected, the alternate return the required information and correctly answer the mathematical skill testing question correctly, in the timeframe specified. Up to three (3) alternates may be selected per Prize. The winners (or their parent or legal guardian if a winner is a minor) are solely responsible for all taxes in connection with the Prize (if applicable) including without limitation provincial, municipal and local taxes. Any winners who have inquiries regarding their Prize fulfillment must contact customer support within six (6) months after the Contest has ended (and any outstanding Prizes will be forfeited after that time).

  7. Publicity: Except where prohibited, participation in the Contest constitutes winner’s (or parent/legal guardian’s for any minor) consent to Sponsor and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and province for promotion, advertising, marketing, and promotional purposes in any media, worldwide, without further notice, payment or consideration.

  8. General Rules: By participating in the Contest, Entrant (or if a minor, parent/legal guardian) fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, whose decisions are final and binding in all matters related to the Contest. Any normal Internet/phone access and data/usage charges imposed by Entrants’ online/cellular service will apply and are Entrants’ sole responsibility. Sponsor is not responsible for any compatibility issues with Entrant's device/browser used for Entry. Entries become the property of Sponsor upon receipt and will not be acknowledged or returned. Entries specifying an invalid, non-working, or inactive email address may be disqualified. No information regarding Entries, other than as otherwise set forth in these Official Rules, will be disclosed. Sponsor is not responsible for lost, interrupted or unavailable network server or other connection; miscommunications; failed phone or computer or telephone transmissions; technical failure; jumbled, scrambled or misdirected transmissions; late, lost, incomplete, delayed, or misdirected Entries; or other errors of any kind whether human, mechanical, or electronic. In the event the Contest is compromised or impaired in any way for any reason, including but not limited to, fraud, virus, bug, unauthorized human intervention, outbreak of widespread illness, pandemic, or other similar occurrence, civil unrest or any other problem or other causes beyond the control of Sponsor that corrupts or impairs the administration, security, fairness, or proper implementation of the Contest, Sponsor reserves the right in its sole discretion to suspend or terminate the Contest and select the Prize winner(s) from among all eligible Entries received prior to cancellation. Sponsor is not responsible for lost, late, misdirected, corrupted, or incomplete Entries. Proof of submission is not proof of receipt by Sponsor. By participation in the Contest, Entrants and Prize winners (or their parent/legal guardian if the Entrant/Prize winner is a minor), release and hold harmless the Released Contest Parties from and against any and all liability, claims, or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting an Entry or otherwise participating in any aspect of the Contest, the receipt, ownership or use of any Prize awarded, or while preparing for, participating in any Prize-related activity or any typographical or other errors in these Official Rules or the announcement or offering of any Prize. 

  9. Fraudulent/Disruptive Activities: Any attempt to tamper with, interfere with, or manipulate the Entry process, the operation of the Contest or Website or the Prize determination, including, but not limited to, the use of AI, bots, automated systems, or fraudulent identities, is strictly prohibited. Entries generated by AI, script, macro, or other automated means, or by any means that subvert the entry process, will be disqualified and may result in the Entrant being disqualified and banned from future promotions conducted by Sponsor and its affiliates. The Sponsor reserves the right to disqualify any individual suspected of engaging in this prohibited conduct, including but not limited to, creating multiple Accounts, submitting false information, or engaging in any activity that violates these Official Rules. Any such actions may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to not only disqualify such individual but seek damages from such individual to the fullest extent permitted by law. Furthermore, any Entrant that acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person will be disqualified. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of this provision.

  10. Disputes: Entrant (or their parent/legal guardian if the Entrant is a minor) agrees that to the fullest extent permitted by law: (a) they release and will defend, indemnify and hold harmless the Sponsor and all of the other Released Contest Parties from any and all claims; (b) claims arising out of or connected with this Contest, or any Prize awarded shall be resolved individually, without resort to any form of class action, and solely and exclusively in a federal or provincial court located in Toronto, Ontario in Canada; (c) Entrant submits to sole and exclusive personal jurisdiction to said courts in Toronto, Ontario in Canada for any such dispute and irrevocably waives any and all rights to object to such jurisdiction; (d) any and all claims, judgments, and awards shall be limited to actual damages of no more than CAD$100, including costs associated with entering this Contest, but in no event attorneys' fees; and (e) under no circumstances will Entrant be permitted to obtain awards for and Entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. To the fullest extent permitted by law, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of Entrants or the Released Contest Parties in connection with this Contest shall be governed by, and construed in accordance with, the laws of the Province of Toronto, Ontario in Canada, without giving effect to any choice of law or conflict of law rules of provisions (whether of the Province of Toronto, Ontario in Canada, Canada, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the Province of Toronto, Ontario in Canada. 

  11. Privacy Notice: Information collected by Sponsor in connection with this Contest may be used by Sponsor and shared with third parties involved in administration of the Contest in accordance with the Sponsor’s online Privacy Notice posted here. The Entrant (or their parent/legal guardian if the Entrant is a minor) agrees to the collection, processing and storage of their personal data by Sponsor for the purposes of the Contest. By providing us with your information, you consent to the transfer of your data to jurisdictions outside your province and/or country of residence, which may have different data protection rules governing personal information.

  12. Winners List: For a list of winners, available after July 30, 2026, send an email here with 2026 Year of Cherry Contest & 01-2991-94 as the subject line. 

  13. Sponsor/Administrator: Sponsor of the Contest is Coca‑Cola Ltd., 35 King Street East, Toronto, ON, M5A 1L1 Canada. Administrator of the Contest is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747 U.S.A.