COCA-COLA® 2026 FRIDAY FOR THE WIN CANADA HOCKEY CONTEST
OFFICIAL RULES
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.
1. Eligibility: The Coca‑Cola® 2026 Friday for the Win Canada Hockey Contest (the “Contest”) is open only to legal residents of Canada (“Eligibility Area”), 13 years of age and older as of date of entry(“Entrant”). If Entrant is a minor, they should consult with their parent or legal guardian for any additional restrictions required for usage and must have parental permission to enter. Void outside the Eligibility Area and where prohibited by law. Employees of Coca‑Cola Ltd. (the “Sponsor”), WPP plc, Coca‑Cola Canada Bottling Limited, Tim Hortons Inc (“Tim Hortons”), Don Jagoda Associates, Inc. (“Administrator”), and their respective subsidiaries, parents, divisions, franchisees, promotional partners, agencies, affiliates, advertising and promotion agencies (collectively, the “Released Contest Parties”) as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee, are not eligible to participate. This Contest is subject to all applicable provincial and local laws and regulations. Participation constitutes Entrant’s (and their parent/legal guardian’s if a minor) full and unconditional agreement to these Official Rules.
2. Contest Period: The Contest begins at 10:00 am Eastern Time (“ET”) on September 10, 2026 and ends at 11:59 pm ET on November 29, 2026 (“Contest Period”). The Contest Period will consist of eleven (11) entry periods (each an “Entry Period”) as described below in Section 4. All Entry Periods begin at 12:00 am ET on a Friday and end at 11:59 pm ET on the following Thursday, except for Entry Period 1, which starts at 10:00 am ET on Thursday, September 10, 2026 and ends at 11:59 pm ET on Thursday, September 17, 2026, and Entry Period 11 which starts at 12:00 am ET on Friday, November 20, 2026 ends at 11:59 pm ET on Sunday, November 29, 2026.
3. How to Enter: If you are a minor, your parent or legal guardian must consent to you entering this Contest prior to Entry. There is NO PURCHASE NECESSARY to participate. A purchase does not increase your chances of winning.
During the Contest Period, find the Quick Response Code (“QR Code”) on specially-marked marketing material in digital media or select retailers and scan the QR Code on your mobile device (“Device”) to visit here (the “Website”) or visit the Website directly. Next, follow the instructions to log in or create a Coca‑Cola account (“Account”). Once logged into your Account, click where indicated to receive one (1) entry into the applicable Entry Period’s random drawing (“Entry”). Entry must be received by 11:59 pm ET on the last day of each Entry Period to be eligible for that Entry Period’s random drawing. Limit one (1) Entry per Entrant per Entry Period.
Any attempt by any Entrant to obtain more than the stated number of Entries by using multiple/different Accounts, email addresses, identities, registrations or logins, or any other methods will void that Entrant’s Entries and that Entrant may be disqualified from the Contest. In the event of a dispute as to any Entry, the authorized account holder of the email address used to register for the Account will be deemed to be the Entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holders.
4. Random Drawing and Odds of Winning: One (1) Entry Period drawings will take place on or about December 8, 2026 to select the number of winners for each Entry Period from among all eligible Entries received for each respective Entry Period. For further clarity, Entrants must enter by the end of the applicable Entry Period (or, if entering by mail, the Entrant’s mailed entry must be postmarked by the applicable Postmark date and received by the Mail Received by date stated in the chart below) to be entered for that Entry Period prize; however, the random drawing for each Entry Period will take place on or about December 8, 2026. Drawing will be conducted by the Administrator, an independent judging organization whose decisions are final and binding on all matters related to the drawing. The odds of winning will depend on the total number of eligible Entries received for each Entry Period. Non-winning Entries for any Entry Period will not be carried forward to subsequent Entry Period(s).
Entry Period | Start Dates | End Dates | Number of Winners |
1 | 9/10/26 | 9/17/26 | 50 |
2 | 9/18/26 | 9/24/26 | 10 |
3 | 9/25/26 | 10/1/26 | 25 |
4 | 10/2/26 | 10/8/26 | 25 |
5 | 10/9/26 | 10/15/26 | 50 |
6 | 10/16/26 | 10/22/26 | 1 |
7 | 10/23/26 | 10/29/26 | 50 |
8 | 10/30/26 | 11/5/26 | 50 |
9 | 11/6/26 | 11/12/26 | 1 |
10 | 11/13/26 | 11/19/26 | 50 |
11 | 11/20/26 | 11/29/26 | 10 |
5. Entry Period Prizes/Approximate Retail Values (“ARV”):
Entry Period | Entry Period Prize Description | ARV | Number of Winners |
1 | A virtual prepaid card that may be used towards a Sponsor-specified streaming service. Terms and Conditions of the prepaid card apply. | CAD$50 | 50 |
2 | Sponsor-specified miniature projector | CAD$70 | 10 |
3 | Ticketmaster Digital Gift Card (“TM Gift Card”) (Terms and Conditions below) | CAD$100 | 25 |
4 | Sponsor-specified tabletop slingshot hockey game | CAD$40 | 25 |
5 | Fanatics.ca Digital Gift Card (Terms and Conditions below) | CAD$50 | 50 |
6 | Sponsor-specified television and sound system | CAD$1,450 | 1 |
7 | Coca‑Cola branded hooded blanket | CAD$50 | 50 |
8 | Uber Digital Gift Card (Terms and Conditions below) | CAD$50 | 50 |
9 | Sponsor-specified television and sound system | CAD$1,450 | 1 |
10 | Tim Hortons Digital gift card (Terms and Conditions below) | CAD$25 | 50 |
11 | Coca‑Cola for a year, awarded as two (2) 12 packs per month for twelve consecutive months. | CAD$240 | 10 |
All style sizes and colors of the Entry Period Prizes are to be determined by the Sponsor in its sole discretion. Entry Period Prizes will be referred to as “Prize” or “Prizes”. No transfer, cash or other substitution of a Prize is permitted except Sponsor may substitute Prize in whole or in part for one of comparable or greater retail value for any reason. Resale of any Prize is prohibited. Limit of one (1) Prize per person per Entry Period.
TM Gift Card Terms and Conditions:
Ticketmaster CA Gift Cards are distributed by Blackhawk Network (Canada) Ltd., an Alberta corporation, or an affiliate thereof ("Blackhawk"). By visiting here, agree that the laws applicable in the Province of Ontario, without regard to principles of conflict of laws, will govern these Gift Card terms and conditions ("Ts & Cs"). Subject to applicable law, these Ts & Cs are subject to change without notice. Ticketmaster CA Gift Cards are issued by Live Nation Entertainment, Inc. Please refer here for additional Terms and Conditions.
Uber Gift Card Terms and Conditions:
By using this gift card, you accept the following terms and conditions: This card is redeemable via the Uber® and Uber Eats app within Canada. The card is non-reloadable and, except where required by law, cannot be redeemed for cash, refunded, or returned. You may be required to add a secondary payment method to use this gift card with the Uber or Uber Eats app. The card is not redeemable outside Canada. Issuer is not responsible for lost or stolen cards, or unauthorized use. This card is issued by Uber B.V. For balance, full terms and conditions and customer service, visit here.
Fanatics.ca Gift Card Terms and Conditions:
Valid only at the store indicated on the front of this card (the "Store"). Except where required by law, our gift card cannot be redeemed for cash or cash equivalent, returned, reproduced, modified, sold, traded, refunded, or replaced if lost or stolen. Not valid on previous purchases or returns. No cash back. Any unused amount will be applied when you enter your gift card number and PIN during your next purchase. All purchases are subject to the Store Terms of Use, which may change at any time. To check your gift card balance, please visit the "Gift Cards" section on the Store website. Gift cards/e-gift cards are issued by Fanatics Retail Group Canada, Ltd. Void where prohibited and if copied, resold, or otherwise obtained or used in violation of the Store Terms of Use.
Tim Hortons Gift Card Terms and Conditions:
Register your Tims® Gift Card in the Tim Hortons® mobile app to use it through the app, protect it against loss, theft, or damage, check its balance, and reload it. The card cannot be: (i) replaced if lost, stolen, or damaged; (ii)redeemed for cash (except as required by law), resold, or transferred for value; (iii) used to make payments on a credit account; (iv) used to purchase another card; or (v) used for promotional purposes without authorization. There is no expiration date and no inactivity fees. Some restrictions apply. Use of this card constitutes acceptance of the terms and conditions, the full version of which is available here. **PROTECT THIS CARD AS YOU WOULD CASH.**
6. Winner Notification: The potential winners will be contacted via email and must respond within three (3) days with the required verification and Prize fulfillment information and correctly answer, unaided, a time-limited mathematical skill-testing question in order to receive a prize. Entry Period 6 and Entry Period 9 winners will be required to sign (or, if a potential winner is a minor, their parent will be required to sign) and return a Declaration of Eligibility and Liability Release and except where prohibited, publicity release (“Declaration”) and must correctly answer, unaided, a time-limited mathematical skill-testing question, within three (3) days of notification in order to be confirmed as a Prize winner. If a potential Prize winner fails to respond to the email or return the completed Declaration within three (3) days, answer the math question correctly, or Declaration is returned as undeliverable, Entrant shall be deemed to be ineligible, the Prize will be forfeited and an alternate potential winner will be selected for the applicable Prize. Upon Prize forfeiture, no compensation will be given. Physical Prizes will then be fulfilled to the winners to the mailing addresses provided within 4-6 weeks after verification and if an Entry Period 11 winner, the first month’s Prizes will be fulfilled to the winners to the mailing addresses provided within 4-6 weeks after verification and for each consecutive month thereafter. Digital Prizes will be fulfilled to the winners to the email addresses provided within 4-6 weeks after verification. Return of any Prize or notification as undeliverable will result in disqualification and Prize will be forfeited and an alternate will be selected. If an Entrant is disqualified for one of the reasons mentioned above and an alternate is selected, the alternate (or their parent or legal guardian if alternate is a minor) must complete and return the required documents in the timeframe specified. Up to three (3) alternates may be selected per Prize. The winners (or their parent or legal guardian if a winner is a minor) are solely responsible for all taxes in connection with the prize (if applicable), including without limitation provincial, municipal and local taxes, and the reporting consequences thereof. Any winners who have inquiries regarding their Prize fulfillment must contact customer support within six (6) months after the Contest has ended (and any outstanding Prizes will be forfeited after that time).
7. Publicity: Except where prohibited, participation in the Contest constitutes winner’s (or parent/legal guardian’s for any minor) consent to Sponsor and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and province for promotion, advertising, marketing, and promotional purposes in any media, worldwide, without further notice, payment or consideration.
8. General Rules: By participating in the Contest, Entrant (or if a minor, parent/legal guardian) fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, whose decisions are final and binding in all matters related to the Contest. Any normal Internet/phone access and data/usage charges imposed by Entrants’ online/cellular service will apply and are Entrants’ sole responsibility. Sponsor is not responsible for any compatibility issues with Entrant's device/browser used for Entry. Entries become the property of Sponsor upon receipt and will not be acknowledged or returned. Entries specifying an invalid, non-working, or inactive email address may be disqualified. No information regarding Entries, other than as otherwise set forth in these Official Rules, will be disclosed. Sponsor is not responsible for lost, interrupted or unavailable network server or other connection; miscommunications; failed phone or computer or telephone transmissions; technical failure; jumbled, scrambled or misdirected transmissions; late, lost, incomplete, delayed, or misdirected Entries; or other errors of any kind whether human, mechanical, or electronic. In the event the Contest is compromised or impaired in any way for any reason, including but not limited to, fraud, virus, bug, unauthorized human intervention, outbreak of widespread illness, pandemic, or other similar occurrence, civil unrest or any other problem or other causes beyond the control of Sponsor that corrupts or impairs the administration, security, fairness, or proper implementation of the Contest, Sponsor reserves the right in its sole discretion to suspend or terminate the Contest and select the Prize winner(s) from among all eligible Entries received for each drawing prior to cancellation. Sponsor is not responsible for lost, late, misdirected, corrupted, or incomplete Entries. Proof of submission is not proof of receipt by Sponsor. By participation in the Contest, Entrants, Prize winners (or their parent/legal guardian if the Entrant/Prize winner is a minor) release and hold harmless the Released Contest Parties from and against any and all liability, claims, or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting an Entry or otherwise participating in any aspect of the Contest, the receipt, ownership or use of any Prize awarded, or while preparing for, participating in any Prize-related activity or any typographical or other errors in these Official Rules or the announcement or offering of any Prize.
9. Fraudulent/Disruptive Activities: Any attempt to tamper with, interfere with, or manipulate the Entry process, the operation of the Contest or Website or the Prize determination, including, but not limited to, the use of AI, bots, automated systems, or fraudulent identities, is strictly prohibited. Entries generated by AI, script, macro, or other automated means, or by any means that subvert the entry process, will be disqualified and may result in the Entrant being disqualified and banned from future promotions conducted by Sponsor and its affiliates. The Sponsor reserves the right to disqualify any individual suspected of engaging in this prohibited conduct, including but not limited to, creating multiple Accounts, submitting false information, or engaging in any activity that violates these Official Rules. Any such actions may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to not only disqualify such individual but seek damages from such individual to the fullest extent permitted by law. Furthermore, any Entrant that acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person will be disqualified. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of this provision.
10. Disputes: Entrant (or their parent/legal guardian if the Entrant is a minor) agrees that to the fullest extent permitted by law: (a) they release and will defend, indemnify and hold harmless the Sponsor and all of the other Released Contest Parties from and all any and all claims; (b) claims arising out of or connected with this Contest, or any Prize awarded shall be resolved individually, without resort to any form of class action, and solely and exclusively in a federal or provincial court located in Toronto, Canada; (c) Entrant submits to sole and exclusive personal jurisdiction to said courts in Toronto, Canada for any such dispute and irrevocably waives any and all rights to object to such jurisdiction; (d) any and all claims, judgments, and awards shall be limited to actual damages of no more than CAD$100, including costs associated with entering this Contest, but in no event attorneys' fees; and (e) under no circumstances will Entrant be permitted to obtain awards for and Entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. To the fullest extent permitted by law, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of Entrants or the Released Contest Parties in connection with this Contest shall be governed by, and construed in accordance with, the laws of the Province of Ontario in Canada, without giving effect to any choice of law or conflict of law rules of provisions (whether of the Province of Ontario in Canada, Canada, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the Province of Ontario in Canada.
11. Privacy Notice: Information collected by Sponsor in connection with this Contest may be used by Sponsor and shared with third parties involved in administration of the Contest in accordance with the Sponsor’s online Privacy Notice posted here. The Entrant (or their parent/legal guardian if the Entrant is a minor) agrees to the collection, processing and storage of their personal data by Sponsor for the purposes of the Contest. By providing us with your information, you consent to the transfer of your data to jurisdictions outside your province and/or country of residence, which may have different data protection rules governing personal information.
12. Winners List: For a list of winners, available after January 8, 2027, send an email to Coca‑ColaWinners@dja.com with Coca‑Cola® 2026 Friday for the Win Canada Hockey Contest Winners & 01-2991-88 as the subject line.
13. Sponsor/Administrator: Sponsor of the Contest is Coca‑Cola Ltd., 335 King Street East, Toronto, ON, M5A 1L1 Canada. Administrator of the Contest is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747 U.S.A.